Beats today unveils Powerbeats Fit, an evolution of its popular Beats Fit Pro earbuds and the new addition to the bestselling Powerbeats family.
To complement the launch of this fitness-forward product, Beats has enlisted three of its dynamic professional football ambassadors—Saquon Barkley, Justin Jefferson, and Jayden Daniels—for a global campaign highlighting its signature features.
Credit: Powerbeats FitIn a three-minute spot titled “They Stay in Your Ears,” Barkley and Jefferson go head-to-head in a rigorous audition process for the starring role in a Powerbeats Fit commercial.
Throughout the comedic ad, the powerhouse athletes rehearse their one-line script while showcasing their elite skills on the field and the earbuds’ inability to fall out. The product’s revolutionary wingtip design and Active Noise Cancellation allow the players to lock in for their big acting debut, which is ultimately intercepted by Daniels.
Powerbeats Fit is designed to bring the stability of Powerbeats Pro 2, but with a flexible wingtip form factor, a compact charging case, and an IPX4 rating for the sweatiest workouts. It is available to order starting today in four stylish colors—Jet Black, Gravel Gray, Spark Orange, and Power Pink—for $199.99 (US) at apple.com.
Watch the campaign on YouTube here.
