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A new report from Betway reveals the most popular MLS teams around the US.

Charlotte FC is identified as the most loved MLS team in the league, with DC United coming in at 6th from the bottom.

New York City FC is the most followed team having over 3 million followers across all social media platforms.


Photo: USA Today

Major league sports leagues are followed by millions of dedicated fans across America, whether it’s NFL, NBA, MLB, NHL, or MLS. But which teams are the most loved around the US, and which has the most significant reach on social media?

A new report from Betway reveals the most popular MLS teams across the US. Through social listening, all major league teams were analyzed to highlight the ones with the most positive online sentiment throughout the last 12 months.

Additionally, through analyzing social media data, Betway has created a social media power ranking, giving the teams with a voice something to shout about.


DC United Are Trailing Behind Most of the League.


Whilst DC United once had a world soccer icon like Wayne Rooney on the team sheet, they have clearly fallen out of favor with MLS fans as they rank as one of the lowest teams in the league when it comes to online popularity at 24th place overall.

The newly founded team, Charlotte FC, owned by the Carolina Panthers owner David Pepper kicked off its first season in the MLS and began to play in 2022 as the league’s 28th franchise. It may not come as a surprise that it is the most loved team on social media, having a 20.2% positive online sentiment.

FC Cincinnati comes in joint second with Austin FC, with a likeability score of 17.1%. LA Galaxy, which has homed legends such as Zlatan Ibrahimović and David Beckham, comes in 3rd joint with the New York Red Bulls.


The table below ranks the MLS teams based on popularity: 

Rank Team % likeability Total following
1 Charlotte FC 20.2% 256,654
2 FC Cincinnati 17.1% 349,600
3 Austin FC 17.1% 346,920
4 LA Galaxy 16.5% 2,865,000
5 New York Red Bulls 16.5% 1,438,600
6 New York City FC 16.4% 3,291,000
7 FC Dallas 16.4% 717,200
8 New England Revolution 16.3% 471,200
9 Columbus Crew 14.7% 571,219
10 Toronto FC 14.3% 1,120,300
11 Chicago Fire 14.2% 730,300
12 CF Montreal 13.9% 866,000
13 Inter Miami 13.4% 1,693,400
14 Nashville SC 13.4% 260,900
15 San Jose Earthquakes 13.0% 690,300
16 Orlando City SC 12.3% 1,503,600
17 Sporting Kansas City 12.0% 966,400
18 Real Salt Lake 12.0% 568,300
19 Houston Dynamo 11.9% 947,100
20 Seattle Sounders 11.7% 1,694,900
21 Philadelphia Union 11.1% 552,500
22 Los Angeles FC 9.9% 1,372,100
23 Portland Timbers 9.7% 903,000
24 DC United 8.9% 656,900
25 Vancouver Whitecaps 7.8% 816,200
26 Atlanta United 6.8% 1,994,100
27 Minnesota United 6.3% 917,942
28 Colorado Rapids 5.9% 437,533

The MLS’ Social Media Power Ranking

New York City FC sits comfortably ahead of rivals by nearly 4 million total online followers, having a massive lead in Facebook followers, with 2.1 million followers.

LA Galaxy, who homed David Beckham from 2007 to 2012, put the MLS on the map, and the team sits in second place with a massive Instagram total following of 2.8 million. The team has also been utilizing TikTok more than its rivals, with an impressive 800k following.

Atlanta United (1,994.100), Seattle Sounders (1,694.100), and Inter Miami (1,693,400) make up the top five most-followed MLS teams.


Methodology 

To determine the teams with the most positive online sentiment, we used the Linkfluence social listening tool that crawls data on mentions across the internet from the past 12 months. 

From then, we ranked the teams based on who’s most positively talked about online. 

Data accurate as of 06/21/2022


Featured Image: USA Today
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